ASOS Set to Launch Weekly Magazine App
Online fashion retailers ASOS have launched a new dimension to their online presence in the form of a weekly magazine which can be downloaded via a mobile app which will deliver the magazine direct to your iPhone every Monday.
Giant online fashion retailers ASOS have this week launched a new dimension to their already huge online presence in the form of a weekly magazine which can be downloaded and read via a mobile app. The move comes as a way of fulfilling the opportunity to feed the hunger that consumers have for fashion based mobile content.
The app is free and is called Fashion Up, to start it will only be available on iPhone and iPod touch devices, but ASOS haven't ruled out the possibility of moving onto tablet devices and phones that use Android technology.
The app is available globally and is being produced by the people who make ASOS's already successful print magazine, for it to be delivered to the Apple devices every Monday via the app, which is now available through the App Store.
There is a click to buy function built in to every magazine, which will take the shoppers directly to the page where they can purchase the items they click on throughout the magazine, offering a fantastic marketing opportunity to push certain products that are potentially less popular, or are new, in order to boost product specific sales.
Along with the fashion tips, how to guides and features on products, the app will also offer a weekly dose of music news, which will not only offer customers new style icons to mimic via buying new clothes that are featured in the magazine, but will reaffirm the bond between music and fashion and offer some great click bait for people who are perhaps not looking for fashion news but news on their favourite band.
Word of mouth, social network promotion and blogging will allow ASOS to spread the word of the exclusive musical content they are promising on a weekly basis, which will get people who may not have ordinarily downloaded the app to do so to enjoy this content, which then could in turn lead to that reader browsing the rest of that magazine and having downloaded the app, future editions. This is a great way of introducing potential new shoppers to a brand via something that they love and therefore trust.
Written by Jason John Mills