Analytics

Optimising your website and online marketing

Google Analytics is free, powerful and feature rich. But out-of-box ease doesn't mean you're getting an accurate picture or taking full advantage. From implementation, through reporting and analysis, to conversion optimization, a professional Google Analytics set-up from DOM includes advanced:

• Goal, funnel and filter setup
• e-commerce, site search  and social engagement tracking
• Advanced segmentation implementation and campaign tagging
• Custom report building and scheduling

This enables you to leverage the full power of analytics. Of course, accurate data is the cornerstone of a successful website or online marketing. Only decisions made on the right data will lead to performance increases. Our first step is always ensuring your account and website are correctly configured. We eliminate common issues such as:

• Incorrectly configured analytics settings, filters and reports
• Unoptimised goal/ funnel strategies and campaign tagging
• Non-tracking of specific website features and visitor actions
• Issues with cross/ sub-domains, redirects, frames and dynamic content

Essentially, with DOM you get flexible Google Analytics consulting services to uncover valuable insights and turn analytical data into profitable action.