EE Targets October 30th for 4G Launch
EE, formally Everything Everywhere is the company behind Orange and T Mobile, making them the biggest network provider in the UK with an estimated 28 million customers and they plan to roll out 4G mobile internet as soon as October 30th!
Aiming to beat their rivals by over 6 months, mobile network EE is aiming to make mobile 4G available as early as 30th October in 10 UK cities. They then plan to expand that to 16 cities by the end of 2012 with nationwide coverage continuing to be rolled out throughout 2013.
EE, formally Everything Everywhere is the company behind Orange and T Mobile, making them the biggest network provider in the UK with an estimated 28 million customers. This makes them the perfect company to drive mobile technology in the UK forward, with having the greatest share of the market they can get more people on to the newer technology quicker.
Only the most modern smartphones will be compatible with 4G when it is launched at the end of the month, but with new phones released all the time and the number of smartphone owners constantly increasing and mobile phone contracts rarely lasting longer than 2 years, it is reasonable to assume that the majority of the country will be using 4G technology within the next 3-5 years.
London, Edinburgh, Glasgow, Leeds, Birmingham, Bristol, Cardiff, Manchester and Sheffield will be the 10 cities lucky enough to experience 4G first and those with EE as their network will be the ones reaping the benefits of superfast mobile broadband, HD TV streaming and a range of other facilities.
The practical uses of 4G on the go via mobile devices such as smartphones and tablets will offer online marketers new and exciting opportunities to reach consumers and potential consumers in previously unchartered ways. This gradual rolling out will allow the more forward thinking marketers the opportunity to trial campaigns on small audiences to see what is effective and what works best.
This new form of mobile internet will offer advertisers the capability to come up with more dynamic mobile advertising campaigns, including feature rich animations and HD videos, which is far more likely to engage consumers and make them more receptive and therefore likely to interact with the advert.
Written by Jason John Mills