Partly due to the increased spend from the consumer goods sector, online display advertising increased by almost 20% back in 2011 and now almost half of online display advertising is coming from brand budgets. Even manufacturers of yoghurts, shampoo and beans are getting in on the action by using display for engagement.
Jul 31, 2012
In 2011, the online adspend in the UK saw its biggest increase in 5 years by increasing by 14.4% to a record high of £4,784million from £4,097million the previous year, showing an increase of £687million. This is only set to grow throughout 2012.
Jul 26, 2012
What consumers think of online privacy is vital information to business owners that can be used to get a better understanding of how they should be doing business.
Jul 18, 2012
Having your employees well trained in social media practices is a great asset to any company with an online presence. It can prevent counter productive personal social media activity whilst increasing business efficiency and relationships with customers and other businesses.
Jul 16, 2012
Well written, placed and targeted press releases take great content and strong relationships to get maximum coverage.
Mar 01, 2012
Whether you’re hiring a copywriter or writing content yourself –there are 4 things writers of web copy don’t want to hear.
Feb 23, 2012 / 2 comments
Twitter PR can be a disaster. Major brands have had embarrassing hashtag fails, we’ll show what went wrong and give you 5 tips to avoid them.
Jan 26, 2012
Wikipedia is at the vanguard of the blackout protest against Protect IP and SOPA. This is PR war. We’ll show you how to lose.
Jan 19, 2012 / 1 comment
Google is rolling out new search features. And this time it's personal. If you're logged into Google and search then you'll start to see Google+…
Jan 12, 2012
If managed well, Twitter builds relationships and strong brands. But if it's not… what far-too-common Twitter crimes are businesses still committing?
Jan 05, 2012